About Shayne Mackey
Founder of The Brand Atelier & Bespoke Creative
With over 30 years of experience leading brand strategy for some of the world’s most respected names in healthcare, fashion, finance, retail, and advocacy, Shayne Mackey knows what makes a brand unforgettable—and what makes it unsustainable.
She has built and launched powerhouse brands inside global organizations and now brings that same level of clarity, conviction, and creative excellence to founders who are ready to do things differently.
As the founder of The Brand Atelier, Shayne created a platform for brand education and thought leadership that brings agency-level strategy to emerging founders. Through immersive teaching and elevated perspective, she equips entrepreneurs to think like brand leaders—not content creators—and to build with purpose, discipline, and enduring value.
She is also the founder of Bespoke Creative, a boutique brand consultancy serving 7- to 9-figure businesses.
Shayne believes branding is not performance—it’s behavior. And when done right, it becomes a legacy.
What You’ll Learn:
Across 7 deep, strategy-packed modules, you’ll learn how to:
Define a brand philosophy rooted in belief
Clarify your vision and mission
Position your brand with precision
Develop a strategic visual and verbal identity
Launch with confidence
Maintain brand consistency for long-term growth
And every decision you make, from copy to creative,
will be guided by the custom Brand Playbook you create
every step of the way.
What Makes This Different:
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This isn’t a DIY branding course or a content tutorial.
This is about brand leadership.
And it’s not just self-paced—you’ll have direct access to me through weekly live group Q&A calls, where we go deeper, troubleshoot, and clarify your path forward.
Who is this For:
 If you are ready to lead with a well positioned and strategic brand.
This course is for:
- Founders and creatives who want more than templates
- Consultants and service providers ready to define and strengthen their position
- Product brands who need to stand out in a crowded market
- Purpose-driven entrepreneurs who want to build with depth and direction
Investment:
This is how powerful brands
are built.
If you’re ready to do it right—this is your moment.
JOIN NOW